@reader read this! #blogpost #socialmedia

This year Flat Art Studios got its wings and flew head on into the social media revolution! But what is all this Facebooking and Tweeting (or twitting as Michael likes to call it) all about and why is it so vital for a photography company (or any for that matter!) to get involved in? For this post I decided to go out and do a bit of research and what better way to do this than to use the very social media platforms I partake in on a daily…ok hourly… possibly by the minute basis. This is what I found.

When loading my Twitter homepage I saw a photograph my friend had taken with her Blackberry of Cape Town’s dramatic cloud streaked sky the day of the eclipse. Clicking on this took me to her album on Lockerz.com where I then stumbled upon this pic:

If you are currently laughing at this photograph then you have grasped the irony and by that the very core of social media: it is a way in which you can network and share endless amounts of information with anyone you have ever met, known or ever wished to meet. In today’s day and age it is the most powerful news disseminating and publicizing tool. The definition of “twitter” (from which the site took its name) is “a short burst of inconsequential information”. Tweets may be short yes, but any information shared via social media – mundane as it may be at times – is anything but inconsequential. This is simply because of the widely diverse and greatly sized audience it reaches and the multitude of means through which it is decoded and absorbed into their own lives.

Photography is of course an iconic language and the adage “a picture is worth a thousand words” is amplified by social media. With an ever-increasing information overload and decreasing recipient attention spans, photographs are used as compact snippets of instantaneous information which, now at the very time of their taking can be viewed and shared by people across the globe with the use of sites such as Flickr or Photobucket.

The very term “photographer” no longer refers to the professional elite, these days anyone with a camera or even iPhone or Blackberry can upload their amateurish images and lay claim to the title. Don’t despair though, we do still exist and Flat Art Studios, rather than letting this deter us, has climbed on to the social media bandwagon to get our own piece of cyberspace up and rolling.

Apart from our well established website we have now begun a successful weekly blog and have created a Flat Art Studios Facebook page as well as a Twitter account. In this way our readers are able to keep up-to-date with our latest news, upcoming events and behind the scenes photos of what life in the studio behind the lens is like. Subscribe to our blog, follow us on Twitter and like our Facebook page to get your wings and join our social media revolution!


About Flat Art Studios

We are a tight-knit group of photographers specializing in food photography in the Cape Town area.
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